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Xiaohongshu
Your Life&Interests Community

Xiaohongshu brings together diverse lifestyles and everyday stories from around the world.

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Xiaohongshu:
A Vibrant, Youth-Led Community

Xiaohongshu has become a hub for diverse lifestyles and an encyclopedia of life across generations.

rednote lifestyle case
M
MAU
rednote lifestyle case
%
UGC
rednote lifestyle case
M+
content sharers
rednote lifestyle case
%
Monthly user search penetration
rednote lifestyle case
%
In Tier 1 & Tier 2 cities
rednote lifestyle case
%
Post-00s
%
Post-95s
Data source: Xiaohongshu internal data (MAU as of December 2024, other data as of September 2024)
"Content creators" refers to users who have posted notes within the past year).

Milestones

Shop Better

Started by offering curated global shopping guides

Look Better

Beauty and fashion content attracted the very first users, focusing on Chinese female users pursuing life

Live Better

Diverse lifestyle content helped users find the life they want

Seeding is about sincerely helping users find solutions to their dream lives.

Seeding marketing is a better solution for today's market.

rednote lifestyle seeding

KFS: Ads Placement Strategy

Quality Content + Determinable Traffic

Marketing IPs:
Impulse Product Seeding Beyond Always-On Marketing

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Xiaohongshu

Empowering business with Xiaohongshu——a life&interests community with over 350 million monthly active users.